The Wholesome Dollar Story

The Wholesome Dollars values, beliefs and beginnings

Meet Bec

It was back in 2007 when I discovered online business for the very first time. Little did I know that I had the entrepreneur bug, and this was just the beginning!

Over the following four years I pursued three or so business ideas with varying degrees of success, and learned many lessons along the way. 

The hardest lesson by far was ‘credit cards should be used with care, and are not a good way to keep a business afloat!’. 

This lesson followed me until only recently, having finally paid off a large debt that I’m not proud of, with the help of my wonderful fiancé. 

A lesson learned indeed!

During this time I worked hard in my career, taking on a full time role with a venture capital company just as the tech startup space in Australia was beginning to expand.

Before I knew it I was Head of Digital and doing some really cool things with some amazing startups. My dream ‘job’!

At the end of 2014, after two years of hard work and stress, I decided it was time to move on and pursue my own passions.

Introducing The Wholesome Dollar

The Wholesome Dollar was born out of my passion for online business and helping people to pursue happier, more fulfilled lives.
After 7 years in the tech startup space, I’ve been exposed to so many startups, platforms, marketplaces and online entrepreneurs. I see the potential technology has to change our lives for the better, and just how many opportunities there really are out there. 

Add to this the birth of the Sharing Economy (collaborative consumption, peer-to-peer marketplaces… what ever you like to call it).

There are so many opportunities for us as individuals to take control of our lives, find new ways to earn money, create more fun, happiness and fulfilment but no one realises just how many opportunities there really are out there! 

The shear number of opportunities amazes me everyday! 

My goal to educate and inspire the everyday person about the possibilities thanks to technology to create more happiness, freedom and fulfilment in their lives. To lead them on a journey and to help them take steps to become micropreneurs in their own right. 


To prove they don't need to settle for second best. They CAN HAVE the life they deserve.

This isn't about earning millions, but it IS about finding more joy in the every day.

Finding ways to create more fulfilment and satisfaction in their lives. Finding new passions or rediscovering forgotten ones. Connecting with their community. Making new friends. Help them to reconnect with their inner-child curiosity. Help them to see the world with new eyes. 

Finding their place in the world where they belong.

My mission is to help the everyday person find their ‘more to life’.
I'd love for you to join me!

Your lifestyle is NOT limited by your salary, but by your creativity and ability to see opportuities in the world around you.

Your life can be anything you want it to be.

It's your life. Life it!

Opportunities are all around you. You just need to open your eyes.